Blog Archives

9 things that turn buyers off

There are lots of different objections buyers have when inspecting properties, some of these are often things that can be avoided or easily changed. Know what they are and you can avoid them when it’s your turn to sell.


Walking into a property that’s not well presented can cost you a sale. Buyers will walk away if they’re inundated with dust, dirt or other muck. Make an effort, and hire a professional cleaner, home stager, or both if you need a hand.

Thoroughly clean the entire property, including all those areas you think no one notices. Living areas, backyards, bathrooms and toilets should get extra attention.

You can’t really overdo cleaning when it comes to selling – properties that just look neat and acceptable might not be enough, especially if you’re commanding top dollar.


Your home should shine as much as it possibly can.


Ah, the good ol’ nose, always ruining things. Actually, we should be glad we’re so sensitive to smell, and that smells can have a big impact on our property buying process.

Setting up your place for sale can involved creating a set of inviting smells. But it should also involve getting rid of the unappealing ones.

Top of buyers turn off lists are pet smells. Even if we love our own animals, we don’t really want to smell other people’s, especially when it’s in an environment we’re trying to imagine kicking back and relaxing in.

Other smell turn offs are cigarette smoke, mustiness, food and overpowering perfumes or incense (if you’re dressing your home for sale, less is more).


If your property is for sale, you usually need to do a little more than a quick spruce (unless you keep an amazing home all year round). Declutter strategically and systematically, starting with those areas that will interest most buyers when they inspect your home, and the areas they’ll do most of their living in.

A cluttered living room is harder to explain away than a cluttered garage, for example.

Even organised clutter can be unattractive to potential buyers.

Even organised clutter can be unattractive to potential buyers.

Getting a professional organiser in to help you out can be a great idea, especially if you’re overwhelmed with all the other business involved in selling a home – not to mention living your life around it.

A pro can look at your clutter objectively and take quick, decisive action to remove the excess and store the rest out of sight.


Call it the Goldilocks effect.

If a property is too hot or too cold your buyers will bristle. Though it mightn’t be a deal breaker it does invite pointy questions – does the heating or cooling work as it should? With such high ceilings, it is expensive to heat?

Buyers get turned off it they can’t experience your home at its optimal comfort levels.

No price

Fewer things will frustrate a buyer more than looking at an advertised property with no price.

Your listing is usually the first time your possible buyer will see your home. If the required detail isn’t there, it’ll have be something truly unique to get them to dig deeper, rather than just scrolling past to the next property that meets their criteria.

Man on laptop

Price is often the first thing buyers will look for when house hunting.

Budget is all important for a buyer. It’s not always possible to pin down a finite dollar figure, but if your property advertising doesn’t at least have a range listed, it’s a top turn off for buyers, who probably think they’re in for a nasty shock (even if the home is reasonably priced).

Help them marry their budget to your property and be upfront.

No address

Buyers want and deserve to know where their investment is located. Sometimes the suburb alone isn’t enough; surrounding streets and amenities can often make or break a sale.

Make sure your agent includes the full address you have available so it’s easy for buyers to do their homework on your property.

Not including information can be seen as a way to hide less than desirable details, whether or not it’s the case. And hiding doesn’t help anyone. Don’t put them off before they’re even in your door.

No photos

Would you buy a product sight unseen?

Photos are the single most powerful tool to inspire a potential buyer to inspect a home, or make an enquiry. People need to imagine their lives in your property, or get an authentic impression of how it will stand up as an investment.

Work with your agent to create a series of photos or video that shows your home in its best possible light.

Your agent

Just as your agent can make your sale, they might also break it if buyers are finding them hard to reach, or difficult to deal with.

Your agent is working for you, so make sure they’re treating buyers with respect and professionalism. Most agents are great at this and you should be able to ferret out their personality when you meet, greet and decide to appoint them.

Avoid these traps and you won’t sabotage your sale before you even start. It always helps to put yourself in the shoes of the buyer.

Would you buy a home with insufficient information listed, or one that looked messy, chaotic or smelt funky when you went for an inspection?

Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

Tips for moving with the kids

Moving house, unsurprisingly, is one of the major stresses many people experience in life.

Often more than once. It’s an even more stressful experience for children, who may have never gone through it before.

Don’t neglect the little tackers. Nor the big kids. It’s an equally, if not more stressful situation for their developing minds to comprehend.

They’ll be forced to say goodbye to favourite pastimes, much loved playtime haunts and well-known neighbours and friends.

Then they’ll have to front up to a new school, seek out new comrades and bond all over again.


Remember to try to keep the experience a positive one where possible.

It’s a human instinct to seek counsel when in stressful times so make sure you’re on-hand to help your kids through this unsettling time.

Many child and family psychologists have said moving house can be as stressful as death and divorce.

Don’t let that be the case. Preparing kids for the emotional side of moving should be a priority, as with relocating the pets. Don’t let these important factors be overlooked or put off.

Most of all, share the fresh start with your children and let them in on the excitement.

A fresh start: how to cope

The big move is often associated with stress and uncertainty, especially when moving far away from your previous home. Starting a new life is very exciting but the thought of new schools, making new friends and losing old mates are things that may play on a child’s mind.


Exploring the surroundings can help put a positive spin on the big move.

How do you approach this?

Ensure open, honest communication. Talk about the move before, during and after. No-one likes surprises so keep the kids in the loop

Explain what will happen on move day. Kids like to know what’s going on. Arrange a babysitter that they’re familiar with. Assign tasks to make them feel included and important

Have a collection of kid’s toys and ‘special’ items on-hand. Make these items easily accessible. This go-to box will come in handy and make everyone feel at home quicker

Let the kids explore the new neighbourhood. Getting to know new surrounds is the best form of familiarity – parks, playgrounds, sporting facilities

Read all about it


A good book can smooth the way towards a happy transition.

Books are a great way for parents to begin the communication process. There are hundreds on the market.

A few of my favourites

What About My Goldfish?

Written by Jennifer Plecas, illustrated by Pamela D. Greenwood

Moving House

Written by Anne Civardi and Michelle Bates, illustrated by Stephen Cartwright

Boomers Big Day

Written by Constance W. McGeorge, illustrated by Mary Whyte

Big Ernie’s New Home: A Story For Young Children Who Are Moving

Written by Teresa and Whitney Martin

The Berenstein Bears Moving Day

Written by Stan and Jan Berenstein


Shout out the positives

Make sure to make a note of all of the fun and exciting things to come. This will help children to transition more easily.

You could let them choose their own room (this may end up in tantrums and sibling rivalry though), but it might also help to adjust and accept change more easily.

Don’t forget the furry kids


Moving can be stressful for pets too.

Pets are an important part of the family. But do you know how to keep a pet’s stress levels to a bare minimum while you’re moving their world?

Some reputable removalist companies will offer Pet Relocation services to help ease the moving pains with pets. These services include door-to-door transportation and added features like boarding services.

Settle in to your new surrounds

The big move is a turning point in everyone’s life. A chance to turn over a new leaf and try something new. Let the positives outweigh the negatives and allow the kids to join in and get excited about the new chapter of your lives. It’ll make it easier on everyone in the long run.

Tagged with: , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

How to sell your property remotely

There are many reasons you might need to sell a property that’s not near where you reside – maybe it’s a loved one’s estate or you need to move for an immediate work transfer overseas. Perhaps you’re losing money renting an investment property in another state and just want it off your hands.

There are distinct challenges of selling a property remotely, but there are also things sellers can do to minimise the hassle. Selling a home remotely is no small feat, but an experienced agent can definitely help make the process easier.

First of all, does it make sense to sell?

Unless you’ve already written off renting out the property, consider holding onto it as an investment. Not every area is conducive to renting, but you might find that you can actually make money (and avoid the sales process) by keeping the property as a rental. This is also a great option if you’re moving quickly (hence the remote sale), but may come back at some point. Going overseas for a few years? Renting the property while you’re away can earn you money and ensure you’ve got somewhere to come home to.

Of course, being a landlord is no small job, so you’ll need to hire a property manager who can look after the investment in your absence. Not all property mangers are created equal, however, so make sure you hire an experienced and involved property management company who will run your home like a successful business.

Get your head around the local market

You most likely won’t know much about the real estate in another state, city or country. You can research the market extensively before determining your sale price, but no matter how much information you find, it will be difficult to truly gauge where a particular market is going without local knowledge. That’s why it’s absolutely essential to get in touch with the right agent straight away.

What can the right agent do?

The right agent will facilitate the selling process from start to finish. Any real estate agent can go through the general motions of selling a property, but when you’re not on the ground, you need an agent who can proficiently:

  • Conduct a property appraisal and set a reasonable price you’ll be happy with
  • Advertise the property, prepare the home (including cleaning and necessary repairs), and conduct inspections for you
  • Keep you in the loop about all progress through regular check ins
  • Negotiate fairly and openly on your behalf

Working with the right agent when you sell your home remotely will give you much needed piece of mind. To work with experts who are driven to sell your property, reach out to the Dave Williams Team. We’re glad to help you every step of the way, no matter your unique circumstances.

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

6 things to do before you list your property for sale

When you decide it’s time to sell, it can become a mad rush to get your home out into the market. But you should catch your breath first.

Here are six things to check off before you list your property:

1. Research & plan

Before you consider selling, research the market, focusing on properties in your area. Is it a good time to sell? Where do you intend to move next? What’s your budget, including moving? You don’t need all the answers, but you should develop a clear set of goals and have a realistic view of your finances before you invest time and money into preparing for sale. Have you budgeted for moving after you sell?

2. Secure & maintain

If your property needs major repairs, ensure these are taken care of before you look to tempt prospective buyers. Make sure your home can pass inspections with flying colours. Don’t neglect smaller items, like replacing fixtures, patching holes, locks on windows or leaky taps. It’s the details that often make or break a home.

3. Spit & polish

If you’ve been putting off that big clean up, now’s the time. You’ll need a thorough, head to toe scrub to get an accurate assessment of what your property is worth, and have the best chance of enticing a buyer. Wash, buff, wax, freshen up with paint and remove unsightly wear and tear. Remember the importance of curb appeal. Spruce up the garden for optimal first impressions.

4. Make the emotional break

Arguably the most important step before selling your property is being able to bid it farewell and no longer see it as a home. Focus on your future rather than the past, and make peace with your property as a product to be marketed and sold. How will you channel your insights into a targeted campaign for a new owner?

5. Find a great agent

A great agent makes all the difference to your listing, and ultimately, your sale. Ask around and find a reputable agent you’re comfortable with, who understands the market nuances of your area. Flattery is lovely, but you want an agent who’s committed to frank, realistic dialogue about the market and your needs.

Look for honesty, not flattery, in a real estate agent.

6. Dress for success

Presentation, presentation, presentation! Get rid of clutter and overly personal items so buyers can picture themselves in your property. Invite as much light as possible, and remove unpleasant smells (like traces of pets). Get a second opinion to make sure you haven’t missed anything. Your agent and a professional home stager can offer an objective review before your home hits the limelight.

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Market Updates

How to: Prepare your home for a winter sale

Serious buyers are always looking for the right property, even in the cooler months of the year. In fact, when there are less properties on the market buyers tend to act quicker and pay more! 

Here are some specific considerations to keep in mind if you’re looking to sell your home this winter.


Winter days can be overcast, so you need to make sure that you maximise the light in your home – both natural and artificial.

Try these tricks:

  • Adjust your window furnishings to maximise natural light.
  • Make sure your blinds are open and curtains are drawn.
  • Turn on all the ceiling lights and lamps in your home.
  • Remove any obscuring objects.

Clean windows will let in more light.

Clean windows will let in more light.

Make sure all windows are extra clean, as they will let in more light than grubby ones.

Also be sure to choose your home open house times carefully, basing them around the amount of natural light available.

Climate control

You want potential buyers to feel instantly at ease and there’s nothing like the embrace of a warm, cosy home.

A cranking fire will create ambience at an OFI.

A warm home will create the right atmosphere.

Make sure your home is at a comfortable temperature during your open house inspection.

If you have an open fire, put it to good use – a roaring fire is emotive, heats the space and adds atmosphere.

Soft furnishings

Lightening up the colours of your soft furnishings will reflect the cooler seasons.

To keep your home feeling warm and welcoming, increase the textures and depth of your accent colours by replacing a few cushion covers.

Middle Park home, cat peering out of window

Mix up your cushion covers with different textures to create warmth.

Place textured throws and blankets around the lounge areas.

Consider adding a rug which can be great for creating zones within an open-plan space.

Drains & gutter maintenance

The last thing you want is embarrassing pools of water forming in front of potential buyers.

Make sure you have all your drains and gutters cleaned so that if there is a sudden downpour, storm water will wash away quickly.

You should be really conscious of moisture and dampness inside your home too which can be a red flag to a potential buyer.

If you’d like more information on preparing your house for sale, or the best time to sell in the Peregian marketplace, call your local property expert Dave Williams on 0488 88 4573.

Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

How to: Set a price for your home

Setting a price is one of the most important decisions vendors have to make when selling their home. It’s also one of the most complex.

With a constantly shifting market and substantial sums of money at play, setting a price can tricky.

Vendors have two basic choices; work with a reputable real estate agent to set a price or pay an independent valuer.

sale scents

Often vendors price their own homes based on what they need to repay debts or buy a new house.

In real terms, that sort of price bears no relation to the home’s actual market value. Sadly, that’s just not how it works.

Vendors often also compare their home to nearby properties to come up with a price, but unavoidable personal bias can creep in. Of course when it’s your house, you’re going to think yours is better, more valuable. It’s difficult for vendors to be dispassionate.

Ascertaining an independent value is harder than it seems, though..

Most people get three real estate agents to come in, looking for three valuations on their home, but in reality, what they’re getting is three pitches for business.

It is important to be wary of inflated valuations, as they may not accurately reflect the market.

The agent with the highest valuation is not necessarily the best choose.

A reputable agent, with experience in the local area, will work with a vendor to arrive at a reasonable price, understanding all the relevant market forces. By looking at other properties in the area that have sold and comparing them to yours should give a good indication on where the value should be. Of course a good agent will recommend an asking price based on these comparable sales, and any other properties currently on the market that you will be in competition with.

The price is just as much of a marketing tool as the photos or the signboard, it is essential to getting buyers to attend the property. If you price a property too high the right buyers with a suitable budget won’t come and look at it, and the buyers that do with a higher budget will see more value in other properties of the same price range. If the price is too low then you will get numerous buyers inspecting the property, and lots of low offers from buyers with a low budget. Buyers with the right budget could even think there is something wrong with it by comparison to others they have seen,

The agent’s job is do their research and understand the local market, and also understand the vendors’ expectations, to reach a price that is reasonable, with a willing seller and willing buyer.

For just a few hundred dollars, vendors can also get a sworn valuation from a qualified valuer.

Vendors can get a basic valuation for a few hundred dollars – less than a building inspection – on then it’s all there on a couple of pages.

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

9 common home presentation mistakes

Though your house may look and feel good to you, it won’t necessarily to others, regardless of what your friends tell you. Here’s 10 of the most common mistakes people make when presenting their home for the market.

Sometimes it’s the details that let you down, other times, it’s so obvious you simply can’t see it yourself.

Remember it’s essential to appeal to the widest possible cross-section of your target market, and don’t fall into these simple, very common traps.

1. No house number

This seems like such a minor detail, but it’s essential!

Not only should you make sure you have a house number, it should be easily visible, in good repair and in keeping with the feel of the home.

The last thing you want is a buyer’s experience of your property starting in frustration because they were unable to locate it.

House number

If you want your friends to find the place come housewarming time, you’ll need a prominent house number.

2. Polarising linen

In a bedroom, the bed is generally the largest piece of furniture and the focal point of the space. Hence the linen and the dressing of the bed can have a huge impact on the way people feel about that room.

Make sure that your linen is neutral and mainstream.


Classic white bed linen is always a winner.

3. Too much furniture

It is essential to remember that when a home is open for inspection, in many case there are multiple parties viewing the property at any one time.

Too much furniture will make a room feel smaller than it is. Space furniture out, and remove it temporarily if you have to.

Allow for lots of foot traffic, good flow through the house for potential buyers, and walk common paths to check for obstacles.

4. Pet smells

Research tells us that one of the biggest factors that impact negatively on a potential buyer are pet smells and mess.

Many property owners do work very hard on removing all smells and evidence of furry friends, however it is difficult to completely eradicate when you are accustomed to the smell on a daily basis.

Ideally you need to get a friend who does not own pets to inspect your property and be brutally honest with you!


They may look cute, but dogs and cats can give off an obvious odour, especially to non-pet owners.

5. Heavy window coverings

Heavy window coverage can turn buyers off. Leaving heavy window coverings in place can make a room feel dark and cluttered.

I often see older homes with multiple heavy drapes that contribute directly to making the room feel small, dark and cold. In these cases they have to go, if the window condition and outlook permits.

Getting the balance right between privacy, style, mood and light is important.

6. Cleanliness

Another huge mistake by sellers is assuming that the buyers can look past an unswept floor or dirty bathroom.

When the mess and dirt is not their own, many buyers find it to be an extreme turn-off.

Remember you’re used to the way your property looks, but others will be seeing it for the very first time. You may have long since stopped seeing how much dirt is around. Get someone other than yourself to give it a once over.

7. Selling a house empty

Empty rooms appear smaller and are uninviting to the potential buyer.

The only thing you want to leave for the buyer to imagine is themselves in the home. Take control over how your property is viewed and perceived and add thought starters to help buyers see themselves there, living the life they want.

8. Over-decluttering

There is a fine line between a well staged home and a home that has been decluttered to the point of being vast and empty.

Once the line has been crossed, the space is no longer inviting and appealing, instead it is cold and sterile.

We’re all working so hard to declutter, that sometimes we can take it too far. Again, get a hand from someone who can cast an objective eye.

You want your property to portray an ideal lifestyle that a buyer aspires to, and that includes a bit of heart and soul.

9. Setting the table

Setting the table with a full dinner setting passes over that fine line of styled and goes into the overstaged look.

It runs the risk of turning the buyer off and the table setting being the most memorable aspect of the property; certainly not what a successfully staged home wants!

There are so many more subtle ways to create a welcoming and “lived in” feel. Potential buyers shouldn’t feel pressure to take their seats.

Table setting

An overly formal dining setting can look a bit ridiculous at an open house.

Feel free to contact me anytime for some additional tips on getting your home ready for sale and presenting it for your first inspections. Your best buyers will come early in the campaign, its important to get it right the first time.


Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

How to: Move on a hot day

Moving is a tough job at the best of times – let alone on a stinking hot day like some of the ones we have had recently! 

But with a little preparation, you can avoid getting hot under the collar.


Planning can ease the issues created by moving on a hot day.


Ensure the power is connected and any air-conditioning is working at the new place. Before the move!

Organise for pets and kids to be somewhere else on moving day.

“This will make your job easier,”

“In the lead-up to moving day, pack as much as you can into boxes, saving time on the big day.”

“Try to get your removalist to give you the first time slot of the day.”


Don’t expose boxes with electrical items to direct sunlight.

They usually start at 7.30am or earlier, and you want to be moving at full speed by then, so you can avoid as much of the 11am-3pm period, the hottest part of the day,”

“Make sure you have all your boxes in the front room before moving day arrives, so you or the movers can be as efficient as possible,”

“Ensure the power is connected and any air-conditioning is working at the new place.”

On moving day

Hydration is important.

“Water is ideal, but electrolytic beverages are great too. Avoid energy drinks, cola and too much coffee, as they don’t help much with hydration and are diuretic as well,” he says. “Save the alcohol for when you’re all moved in!”

“Pre-hydrate with a few cups of water, eat a big breakfast, a light lunch and snack throughout the day,”

“Also have some nuts and fruit on hand. This way, you keep your tank full and avoid the post-lunch lull.”

Get started early and plan to take a break during the hottest part of the day, Christie says.

“Even if you use removalists, make sure you move a couple of boxes yourself with essentials, such as a change of clothes, toiletries, important documents and some drinking water, so you have them on hand.”

Ensure boxes with electronics are not left in direct sunlight for a long time.

“Get some fans set up in your new home first thing,”

Use shade, like trees and canopies, to help to stay out of direct sunlight when moving, he says. Wear a vented hat and don’t forget sunscreen.

“Choose lightweight clothing made from organic materials such as cotton, as they breathe better than synthetic material.”

Enjoy an ice-cold beverage when it’s all done 🙂

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips

Ultimate property sellers’ checklist

Selling a house can be a complex task.

Here is a look at what vendors need to think about when selling.

1. Find the right agent


It’s important to find the right agent to help you sell your property.

Finding a real estate agent is the first order of business for vendors. The role of an agent is to sell a home for the best price possible, as quickly as possible.

Agents deliver a range of crucial services including:
– advising how much vendors can expect for their property and whether to sell by private treaty or at auction;
– marketing the property;
– showing the house to potential buyers, through booked appointments or open for inspections;
– negotiating the selling price; and
–  facilitating the sale of the property and signing of contracts.

When choosing an agent, vendors should check if they are a member of the REIQ, the REIA says. Real estate institute members have a “commitment to service and professional standards and are bound by strict codes of conduct.”

2. Set a price


The agent’s job is to do their research and understand the local market, and also understand the vendors’ expectations, to reach a price that is reasonable, with a willing seller and willing buyer.

For just a few hundred dollars, vendors can also get a sworn valuation from a qualified valuer.

3. Map out a marketing plan

Vendors have to cover the cost of marketing their property.

The agent will recommend a campaign, which might include a board out the front of the house, listing on, photography for the listing, the creation of a floor plan, copy-writing and press advertising.

Each listing is unique, and depending on budget, campaigns are adjusted.

4. Decide on method of sale

Vendors work with their agent to decide which approach is best for the property – private treaty or auction. Both methods have advantages and disadvantages and the decision is influenced by many factors, including current market and area trends.

5. Prepare your house for sale

Buyers drive by to check out a property as soon it goes on the market.


Before you sell is the perfect time to make any repairs.

Vendors should take a “long, hard look” inside and outside of their property to work out how to make it as appealing as possible.

Consider the following to prepare a house for sale:

– High-pressure washing.
– Painting.
– Cleaning and tidying driveways and paths.
– General garden tidy-up.
– New plants to freshen up garden beds.
– Trimming trees.
– Fixing fencing.
– General maintenance.
– Installing LEDs to show off the property at night.

– Steam cleaning carpets.
– General tidy-up, including inside wardrobes.
– Hiring furniture and artwork.
– Decluttering mess, like taking magnets off the fridge.
– Painting in neutral tones.
– Removing personal items, like photos.

For open for inspections:
– Burn candles.
– Open windows.
– Put out vases of fresh flowers.
– Open curtains to show space.
– Play classical music.

6. Get paperwork in order

Conveyancing is the process of transferring legal ownership of a property from one person to another and is required in every real estate purchase. It can be done by licensed conveyancers and solicitors.

The agent or solicitor prepares a contract of sale for the property, which includes details of the owners, title, settlement dates, all conditions, what’s included in it, as well as the zoning certificate and sewer diagrams.

The vendor and buyer each sign a the sale contract, making the contract legally binding. Cooling off periods can apply.

Settlement is the final stage of the sale, when the buyer completes the payment of the contract price to the vendor and takes legal possession of the property.

Young woman creating personal budget.

It’s important to get the paperwork in order with the sale of your property. Picture: Getty Images

7. Moving on

Once the settlement is completed, the buyer owns the property. All keys should be left with the selling real estate agent for the buyer to collect.

The property should be left in accordance with the contract of sale, ie: leaving behind what was included in the sale.

Before leaving, vendors should arrange disconnection of the electricity, water, gas, phone, internet and any other connections, re-direct mail, and cancel any deliveries.


Tagged with: , , , , , , , , , , , , , , , , , , , , ,
Posted in Hints and Tips
Call Dave on 0488 88 4573
Recently Sold